Her Royal Highness, Princess Sarah Zeid of Jordan urges the global advertising community to help make a difference where it matters. In her article in the Huffington Post, she outlines the role that healthcare agencies can have in achieving this outcome.
As a global maternal and newborn health advocate, she is at the forefront of creating awareness and meaningful change for women and child health. In a blog post, she shared her experience of participating in a panel discussion on the invitation of the United Nations Foundation and McCann Health at the 2015 Lions Health Festival in Cannes.
“The creative advertising and marketing world can help us ensure that no woman dies while giving life, no child dies from preventable causes, and prove that all lives matter.” – Her Royal Highness Princess Sarah Zeid of Jordan, global maternal and newborn health advocate
Highlighting the role that the healthcare advertising and marketing industry can play in improving health outcomes the world over, she says, “…the creative community must help us design and deliver more effective, powerful, and impactful messages that will drive the uptake of health products and behaviors that we know [can] save lives.”