END THE COVER UP CAMPAIGN FOR GALDERMA


Challenge

Dermatology company Galderma wanted to encourage people living with the medical skin condition rosacea to seek advice from a doctor, instead of covering up with make-up.

Truth

More than one million Australians suffer from rosacea but there is no reason for those impacted to hide behind make-up, or feel isolated or embarrassed.

Solution

We devised a compelling campaign centered around an “end the cover up” website. Here patients were informed about their condition and encouraged to visit a doctor for treatment options. This was supported by targeted online and print ads, and earned coverage in The Daily Mail.

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